WhatsApp Strategies for Successful Ramadan Marketing Campaigns

Did you know that Ramadan, a sacred Islamic month, is also one of the peak shopping seasons in the Middle East region? With approximately 2 billion Muslims worldwide observing traditions such as fasting, communal feasts, and charity during the month, the ripple effect on consumer shopping behavior is significant. 

The month-long dawn-to-dusk fasting culminates in the celebration of Eid al-Fitr, during which people typically decorate their homes, wear new clothes, and offer gifts. Thus, the season of community gatherings and festive atmosphere presents a valuable opportunity for brands to connect with their audiences and improve sales.

Why Use WhatsApp Business Platform for Ramadan Campaigns?

WhatsApp Business Platform’s interactive features and wide reach make it a perfect channel for business messaging during Ramadan. 

Here are a few statistics from YouGov’s ‘Meta Ramadan Moment Study.’

1. 72% of shoppers said they often considered diverse product categories during Ramadan than they did during the rest of the year. Ramadan is a significant commerce moment, with studies showing that most shoppers spend more year-on-year during the month. WhatsApp is a versatile channel that all businesses can leverage to reach customers and remain top of mind during Ramadan.

2. 7 in 10 use Meta’s instant messaging during Ramadan and Eid. WhatsApp’s ease of use and familiarity make it an excellent choice for Ramadan campaigns.  

3. 71% of shoppers said personalized recommendations made completing their Ramadan shopping easier. With WhatsApp Business Platform, you can plan drip campaigns in advance and schedule personalized messages targeting different customer segments.  

4. 66% of shoppers said that instant messaging made them feel more connected to a brand during Ramadan and Eid. WhatsApp’s convenience and real-time communication make it a preferred channel for holiday marketing campaigns.

Studies show that Meta Business Messaging performs better than other communication channels in increasing productivity, improving conversions, and reducing churn rates. 

WhatsApp End-to-End Experience for Ramadan Marketing Campaigns 

WhatsApp Business Platform’s powerful features allow you to attract customers and engage them throughout their buying journey. Let’s look at a few WhatsApp marketing use cases for Ramadan:

Initiate Conversation

Throughout Ramadan, you can make it easy for customers to connect with you on WhatsApp through several entry points.   

For example, you can promote your availability on WhatsApp on several platforms by using click-to-chat buttons that direct customers to your WhatsApp channel. Integrate the button to platforms such as your website and social media. You can also add your customers to your WhatsApp contact list by promoting your channel through other channels such as email, SMS, or QR codes in posters and brochures.

Ramadan Greeting

Welcome customers with customized greeting messages for Ramadan. Configure automated greeting and away messages that are triggered when customers reach out to you on WhatsApp. 

Many businesses may have reduced working hours during Ramadan. For example, You can set up an away message saying, “Ramadan Mubarak! In observance of this sacred month, our working hours have changed to 10 AM to 4 PM. Rest assured, we’ll respond to every message promptly. How can we help you today?” 

Quick Replies 

Use WhatsApp’s quick reply feature to answer customer questions about Ramadan special deals, shipping, and return policies. 

Build a list of responses for frequently asked questions, such as “When does the Ramadan sale start?” or “Do you offer free shipping?”. Customer service agents can quickly share the right responses without typing them out.

Exclusive Previews

Build anticipation by sharing exclusive sneak peeks of your Ramadan collection. Share high-quality visuals of your collection to generate excitement among your customers. Make sure to include actionable CTAs in your messages, such as ‘Shop Now’ to encourage engagement. Introduce gamification to collect customer data and understand their preferences. For example, you can gather details like the type of gadget the customer is interested in and share relevant information. 

Seasonal Offers 

Encourage customers to purchase your offerings by sending exclusive discounts or promotional codes for your Ramadan seasonal collection. Use WhatsApp to send out these special offers to your contact list.

By showing exclusivity, you can show appreciation to your customers for choosing your brand for their Ramadan shopping and incentivize purchases. Generate a sense of urgency by promoting limited-time discounts and last-minute deals. Highlight the scarcity or time-sensitive nature of the offers in your Eid marketing campaigns, encouraging customers to take quick action. Include specific offer details, coupon codes, website URL, and contact information, making it easier for customers to take action

Triggered Reminders and Alerts 

With WhatsApp Business Platform, you can send automated messages triggered by specific events or actions. For example, you can send abandoned cart reminder messages, nudging customers to complete their purchase. Send reminders to your audience about upcoming events, sales, or promotions. For instance, you can set up reminders a day before the start of your Ramadan sale, informing customers about the exclusive discounts available. 

Send timely back-in-stock alerts to customers who have shown interest in your products. Integrate your website or e-commerce platform with WhatsApp Business Platform and automatically notify customers when their favorite products are in stock.

Personalized Recommendations

Build intent with personalized recommendations through WhatsApp and significantly enhance the customer experience. WhatsApp Business Platform allows you to send personalized product suggestions to customers proactively. You can use customer data such as past purchases or items frequently viewed to tailor your WhatsApp messages.  

For example, you can insert the recipient’s name and send a personalized message saying, “Hi [Customer’s Name]! Based on your previous purchases, we think you’d love our new Ramadan home decor! Check them out now and enjoy a special discount on us! Use code RAMADAN15 at checkout. Happy shopping! 

Order and Delivery Updates

The post-purchase engagement is pivotal to increasing customer lifetime value. Nurture your customers by sending real-time updates about orders and delivery status to customers during Ramadan. With WhatsApp Business Platform, you can send timely order and delivery updates, reducing the number of support tickets seeking information about order status. This frees up agent resources and improves overall efficiency.

Upselling and Cross-Selling

After the purchase, follow up with customers to recommend products or accessories that complement their initial purchase. For example, you can suggest accessories such as earbuds or phone cases to a customer who recently bought a smartphone.  

Send exclusive rewards points to activate the purchase intent of dormant users. You can also share special vouchers with Eid marketing campaigns that customers can redeem at affiliate businesses. Moreover, you can promote your loyalty programs to re-engage high-intent customers during Ramadan. 

Customer Insights

Send WhatsApp messages to collect customer feedback after the purchase. Use WhatsApp buttons, making it easy for customers to give feedback. Analyzing the feedback helps you understand customer pain points and identify areas of improvement. 

Grow Your Ramadan Sales with WhatsApp Business Platform and Kaleyra

As shoppers gear up for the Ramadan season, embrace the power of the WhatsApp Business Platform with Kaleyra. Use pre-set template messages to send quick responses, engage with rich media, and communicate efficiently with automated notifications. Ensure error-free communication and meaningful conversations with interactive features. Reduce friction along the buying journey with WhatsApp commerce features and deliver memorable shopping experiences.

Learn how to elevate your marketing strategy and drive sales this Ramadan with Kaleyra. Talk to our experts today.