5 min read

The present-day consumers easily get frustrated when they face an issue and cannot easily find a support agent to talk to. Your business website may have tons of useful information; however, sometimes, your visitors just want to talk with a real person. Perhaps they wish to know more about your offerings before deciding to buy from you, or maybe they have an issue with your product and do not want to wait around for email. 

A 2014 study showed that 75% of the consumers preferred contacting a business by phone. 

Providing customers with a calling option will not only help them in getting their problems resolved quickly but will also help you in retaining them. By adding a click-to-call feature, your customers will be able to talk to your support team almost instantaneously.  

Here are five other reasons why you must include a Click to Call button on your website.

1.Increased number of mobile visitors

As per a recent Statista report, the share of mobile phone website traffic worldwide was 50.3% in 2017, and in just one year, the number increased to 52.2%. As mobile traffic continues to grow, more consumers will go with brands that offer a digital experience that is well optimized for their cell phones.

To attract more mobile users, your business needs to implement whatever works best for the customer of the present era on that given platform. 

Did you know that 90% of mobile searches often result in a phone call? 

Adapting to your mobile visitors’ needs isn’t just important; it is essential to increase your traffic, user performance, and revenue.

2. Enhances customer experience

Strengthening your customer service teams and adapting your business website to meet your visitors’ needs has to become the most critical focus area for your business. Consumers can become frustrated if they visit a site that doesn’t list a contact number. In fact, conversions decrease when the website doesn’t have a contact number present and visible. 

If you only offer the customers the option to fill out a form to contact you, you are discouraging communication and providing poor customer service.  

3. Sharpens online marketing effectiveness

With the click-to-call feature, you will not only be able to connect with your visitors quickly but will also be able to learn about their interests and understand what prompts them to buy a particular product.

It provides the business owners the information that is crucial in designing long-term web strategies and tactical campaigns, which can eventually help the business increase its revenue.

4. Lead identification

Most of the website visitors looking for a product or service prefer calling a company to have more information. People who contact a company for information are undoubtedly interested in your offering and can be considered hot leads. As a business, you must identify and track these callers as they can potentially be converted into valuable customers.

5. Gain a competitive advantage

A study conducted by Digital Strategy Consulting revealed that businesses offering various ways to be contacted are more likely to gain online consumers’ confidence than the companies that don’t provide contact options.

Furthermore, businesses that do not have a call-based strategy or deter visitors from calling, either by making it hard to get into contact or by offering only email addresses, risk losing potential customers.  

Also, consumers who show interest in buying high value add products and services online often need to be further guided with relevant information and support until they complete their purchase. Communication channels such as chats and emails do not help much in meeting these needs. In contrast, an instant call back service is the perfect solution for these more demanding visitors.

Final thoughts

Studies have shown that nearly 88% of website visitors are more likely to contact your business if you provide the click-to-call option. If they have taken the initiative to talk to you, the chances are high that they will buy from you. 

Plus, Forrester Research conducted a study in 2017, which revealed that consumers would spend more than $1.2 trillion through click-to-call mechanisms.

A click to call feature enables effective business communication. It provides a quicker means to connect with your customers, thereby helping you effectively engage with them, ascertain their problems, and remove obstacles to a seamless communication process.