How to Do Bulk SMS Marketing? The Ultimate Guide to Text Campaigns

As businesses look for innovative ways to catch the attention of customers and widen their reach, Bulk SMS Marketing is a cost-effective way for efficient communication. Let’s take a look at use cases and benefits of text messaging.

What is Bulk SMS?

Bulk SMS marketing is a communication approach that businesses use to send promotional and informational text messages to a large group of recipients. More than 60% of users read SMS messages within 5 minutes. Moreover, mass messages are typically short and direct, and hence an engaging way to connect with customers.

You can use bulk messages for

• Promoting special discounts and offers
• Sending reminders and notifications
• Sharing event information and updates
• Collecting feedback through polls and surveys

How to Do Bulk SMS Marketing?

Here are a few bulk SMS marketing tips – 

Identify Your Audience:

It’s essential to define your target audience by considering and understanding their communication styles and preferences. This ensures that you are sending the right messages to the right people.

Choose the Right Platform: 

Research and pick a secure platform, such as Kaleyra, that offers bulk SMS for marketing with reliable delivery rates, powerful features, and affordable pricing. You can also choose whether you want to use short code or long code SMS.

Create a Contacts List:  

Build a contact list of potential customers by opt-in methods such as website forms, social media, or in-person sign-ups.

Segment Your Audience:  

Categorize your contacts based on purchase patterns, demographics, interests, or prior interactions with your business for better personalization.

Make the Text Engaging: 

Write a concise and compelling message that grabs the attention of recipients and nudges them to take action. Make sure your text includes a clear CTA, exclusive offers, or personalized discounts for maximum engagement.

Schedule Your SMS campaigns:

Figure out the best time to send your texts to maximize interactions and avoid spamming.

Monitor Results: 

After sending bulk SMS, track metrics such as delivery rates, open rates, and conversion rates. Your key performance indicators (KPIs) will give you insights about your campaign and helps you refine future messaging strategies.

Use Cases for Sending Bulk SMS

Here are a few bulk text marketing campaign use cases:

Retail

Retailers have long discovered the power of bulk messaging for marketing campaigns. They can send targeted messages to different audience segments, such as those who have abandoned a cart or loyalty program members with custom product promotions and discounts. In addition, they can encourage customers to make a purchase by sending an SMS with a promo code or a limited-time offer. 

For example, a clothing store can send personalized discounts to customers based on their recent purchases, encouraging them to shop again and showcase their new inventory.

Message: “🎇Sale Alert! Get up to 50% off all sweaters TODAY ONLY at Fashion Palace. Use code WINTERSALE at checkout! Click the link to shop now: www.fashionplace.com”

Healthcare  

Bulk text messaging has simplified healthcare communication, such as appointment reminders sharing medical tips, and prescription pickup notifications. This results in better patient engagement and improved healthcare delivery with low effort. Moreover, healthcare providers can send messages to specific patient groups (e.g., cardiac patients), informing them about tailored health information or sharing the availability of new healthcare services.

For example, a healthcare provider can use bulk messages to send reminders about upcoming appointments and the required protocols to follow during their visit.

Message: “Hi Sam, your appointment with Dr. George is scheduled for tomorrow at 2 PM. Please arrive 15 minutes early. Need to reschedule? Call us at (123)456-7890.”

Event Management

Event management companies use bulk messaging to send upcoming event details, share last-minute changes, or reminders of event schedules. This ensures that attendees are well-informed throughout the event.

Message: “💸Concert Update: The tickets for the Music Extravaganza are now available at our website. Visit music-concert.com and book your tickets today!”

Education  

Bulk texts help educational organizations to notify learners and parents about important announcements, such as fee deadlines, exam dates, or schedule changes. Schools, colleges, and universities can also send reminders about parent-teacher conferences or to inform students about submission dates.

Message: “Delayed Opening Alert: Due to inclement weather, all classes at ABS University will begin at 11 AM. Classes will resume as normal tomorrow. Stay safe!”

Non-Profit Organizations  

Bulk messaging helps non-profit organizations to foster relationships with their supporters, send donation requests, or update volunteers about upcoming fundraising and social events. Bulk texting helps easily mobilize volunteers and provide regular updates on all ongoing initiatives. This ensures transparency and donor engagement. Bulk text messaging is ideal for time-sensitive campaigns, as it allows the organization to communicate critical information and urgent calls to action to a large number of recipients at once.

Message: “🌍 Save Earth! Join our beach cleanup this Sunday, 10 AM at Sandy Beach. To confirm your attendance, reply with “YES”.”

Stay Ahead of the Curve: Implement Bulk Text Marketing Today!

Bulk SMS marketing is a versatile and powerful communication tool that offers wide reach and engagement.  It allows businesses of all sizes to send mass messages to their audience in seconds, making information delivery faster and more efficient. Leverage Kaleyra’s SMS messaging platform and helps us transform your customer interactions.