Tried and tested ways for small, medium and large businesses to increase their revenues with SMS Marketing

To sustain the competition and provide the awesome customer experience, BFSI sector will have to redefine its communication process at a swift pace.

Banks that offer dynamic messaging, beyond simple alerts, will have an opportunity to engage with customers seamlessly. With digital engagement, each additional touchpoint is another opportunity to build trust.

twitterlinkedinfacebook7 min readMessaging plays a primary role in business communication today. New messaging trends, like RCS messaging, have revolutionized communication.  Every month, businesses and users exchange over 8 billion messages! It is the fastest and...

A customer might have had a good experience at your store but later forgot about it. Help him keep coming back to you for similar needs.

This new era of the mobile economy brings to us 5G and with it comes a wide range of exciting new services.

With increased number of data breaches, businesses can no longer rely on single-factor authentication. Use SMS for verification.

The words “Customer engagement” talks about the emotional connection between a customer and the brand. Highly engaged customers tend to be regular, buying more and adding to the sales of the company, while continuing to be loyal and even promoting the brand on behalf of the company through word of mouth, etc. Research shows that a fully-engaged customer represents 23% more revenue than average.

With the rapid advancement of technology, it won’t be long before the human race ventures out into living in space, possibly on Mars. It’s commonplace to see technology that was all the hype yesterday getting the boot today to make way for newer technology. With the dawn of the smartphone in 2011, the world anticipated the end of the SMS. But on the contrary, the simple SMS service only grew more popular. Getting every customer's attention now seemed possible.

Making your brand noticeable and keeping your customer engaged can be quite daunting. In this day and age when consumers are bombarded with the sheer amount of marketing noise, capturing consumers attention can become increasingly difficult. While social media campaigns, websites, billboards, and newsletters are all fairly efficient means of building customer engagement, they are unlikely to have the desired effects unless your brand can find a way to stand out from the marketing campaigns of your competitors. All it takes is an effective marketing strategy.