Everyone enjoys the ease with which they can get in touch with their friends and family, free of cost, and make their interactions exciting, through useful features like statuses and display pictures on WhatsApp. WhatsApp quickly became one of the most popular apps for messaging, all around the world. It was no surprise that the announcement of WhatsApp Business API in August 2018 stirred excitement among several businesses. Thanks to its popularity among the users and the rich content that can be created through it, many businesses saw the potential of communicating with their customers through WhatsApp.

By pairing all the dynamic features of WhatsApp with genuine and responsive conversations, businesses can provide what their customers want

Organisations should employ WhatsApp Business to remain competitive and offer great customer experience.

WhatsApp, with a presence in over 180 countries, continuously comes up with new features to make the lives of its users simple and set higher standards of quality communication around the industry. With the introduction of end-to-end encryption, live location sharing, group phone and video calling, visible last seen and read messages, indication of forwarded messages and more, WhatsApp has earned the trust of several successful companies, around the globe, by keeping their data private and secure and their business communication technologically driven.

When it comes to building an online community, one of the biggest challenges most D2C brands face is the ability to connect with their audiences in a more personal, one-to-one setup. WhatsApp Business API bridges this gap by providing an opportunity for brands to exercise personalization at scale.