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Gartner has found that SMS is an underutilized strategy that could have a great impact on customer engagement.

Delivering Personalized Customer Service By Harnessing The Power Of SMS

The advent of mobile technologies has truly revolutionized how businesses approach marketing in today’s connected times. One of the biggest game changers, without a doubt, is SMS marketing.

In today’s age of the highly discerning customer who expects interactions that are prompt, personalized, thoughtful, and hassle-free, touching base with your customer at the right time can make all the difference in your Customer Experience Management strategy. If there’s one rule that holds your CEM together, let it be this – don’t forget to listen to the customer. Capturing customer satisfaction via SMS using customer feedback can be studied to improve crucial processes in the organization, besides filling critical gaps in the customer experience process.

Short Messaging Service (SMS) which once has been considered as a method of convenient communication between the individuals has grown into an industry segment, which is going to be valued at USD 86.53 Billion by 2025.

Gartner's research found SMS to be a powerful tactic with a lasting impact on customers, but greatly underused in today’s world.

Most customer prefer SMS over email or phone calls. Learn how you can boost customer engagement for your business.