Key Metrics for Evaluating Promotional SMS Campaigns
Measure the success of your promotional SMS campaign with key metrics like interaction rate, reply rate, delivery rate, conversion rate, and customer acquisition cost.
11 Digital Customer Experience Trends to Watch out for in 2024
Stellar customer experiences can positively affect business performance. By staying on top of digital customer experience trends, companies can stand out from the competition and improve business outcomes.
Holiday Marketing Campaigns with WhatsApp
Holiday marketing campaigns can create a sense of excitement and often see a surge in consumer spending. Learn why WhatsApp Business Platform is an excellent channel for holiday campaigns.
7 Conversational Marketing Examples to Inspire you in 2024
Conversational marketing tools enable businesses to provide a tailored customer experience while improving efficiency and reducing costs. Let's see a few examples of brands enhancing customer experience with conversational strategies.
Maximizing Customer Engagement with Transactional SMS for Businesses
Unlock the power of transactional SMS to boost customer engagement and drive business growth. Learn how in our latest blog post.
Cybersecurity Awareness Month Tips and Ideas for Businesses and Individuals
Cybersecurity awareness empowers individuals and businesses to proactively safeguard themselves against potential cyber risks. Jenna Brown, Senior Security Analyst at Kaleyra, shares valuable Cybersecurity Awareness Month tips to help you stay informed of the latest trends and best practices for a safer digital environment.
Benefits of WhatsApp Cloud API
WhatsApp Cloud API is a more scalable version of the WhatsApp Business Platform that enables businesses to grow their messaging more quickly and seamlessly.
Implementing Effective Real-Time Video Communication for Enterprise Retail Businesses
Unlocking seamless communication in retail enterprises: Explore how real-time video technology revolutionizes customer interactions and boosts productivity.
7 SMS Marketing Mistakes to Avoid
SMS marketing can be a powerful tool when used correctly. This blog post will highlight seven of the most common SMS marketing mistakes and how to avoid them.
Understanding WhatsApp Green Tick and Business Account Verification
The green tick badge on WhatsApp holds significant meaning and denotes a brand's Official Business Account (OBA) status, signaling trustworthiness. Learn all about OBA and the criteria to earn the green badge.
Video Calling: A Key Tool for Fraud Prevention in Finance
Discover how video calling is revolutionizing fraud prevention in the finance industry, enhancing security and protecting against scams.
Communication APIs Revolutionizing Modern Business Interactions
Communication APIs are valuable tools for businesses seeking to leverage the power of modern communication technologies in their applications and services. Learn how APIs allow easy integration of communication channels.