6 Reasons to Use the WhatsApp Business API : Key Advantages

[Updated – Aug 2023]

In today’s internet-based world, customers want to interact with businesses effortlessly with texts, images, and emojis. With billions of messages sent through WhatsApp daily, it is clear that messaging apps like WhatsApp, Facebook Messenger, etc., are the most preferred communication channels. 

Businesses need a quick and efficient way to communicate with their customers. If you want to satisfy your customers’ needs and build lasting customer relationships, the WhatsApp Messaging API is the perfect solution. In this blog, we dive into six compelling WhatsApp advantages. We’ll discuss the numerous benefits this channel offers, show you how to use it effectively, and share real-life examples of businesses that have reaped the rewards of using the WhatsApp Platform.

Why WhatsApp Business API?

More than 2 billion customers from over 180 countries use WhatsApp regularly to stay connected. With WhatsApp Business API gaining prominence, many businesses across the globe are embracing this communication channel to connect with their customers.       

Customers increasingly prefer convenience and want businesses to meet them where they are. WhatsApp offers an accessible medium to reach customers on a channel they already use. The advanced WhatsApp Business features and benefits make it a preferred channel for many around the globe. Moreover, the API-based WhatsApp Business Platform integrates with other tech stack systems to ensure seamless communication.

Advantages of WhatsApp Business API

Here are the top benefits of using WhatsApp API for Business

1. Interactive Communication

With a plethora of interactive features, you can craft engaging messages to get one step closer to your customers. Here are some of the message types supported by WhatsApp –

– Texts

– Audio

– Images

– Contacts

– Location

– Documents

– List Messages

– CTA Buttons

– Quick Reply Messages

– Videos

– Single and Multi Product Messages

Media messages help increase engagement as businesses can easily share product demos and video tutorials. Similarly, customers can upload documents for verification or claims processes, speeding up issue resolution.

Similarly, Quick reply buttons minimize the error in human typing and improve engagement. Instead of customers having to think about how to respond, they can choose one of the options to send quick replies.

WhatsApp Buttons are another significant feature that encourages customers to take immediate action. For example, a CTA button directing customers to the website can lead to more purchases.

2. Scalable Communication

With the WhatsApp Business Platform, you can potentially send messages to unlimited unique customers. For growing businesses, traditional communication channels may not be able to scale adequately. WhatsApp Business platform allows businesses with numbers that have a connected status and approved display name to initiate conversations as seen below – 

1000 unique customer

10000 unique customers

100000 unique customers

An unlimited number of unique customers

The business can begin by sending messages to 1000 unique customers and automatically increase the message limit based on factors like phone number status and quality rating. By following best practices and adhering to WhatsApp guidelines, you can maintain a high-quality rating and increase your messaging limit based on your requirement. 

3. Secure and Reliable Communication

Customers value their privacy and would find it difficult to trust a business they think won’t handle their data with care. Mckinsey’s study reveals that 71% of customers will choose to leave a brand that shares their data without consent.

Considering the significance of data protection, WhatsApp ensures that business messages are encrypted. Even though WhatsApp’s encryption is powerful, it’s crucial you choose reputed Business Solution providers who uphold data privacy regulations. In addition, by complying with data protection laws applicable to your region, such as General Data Protection Regulation (GDPR), the Data Protection and Digital Information Bill, CCPA, and IT Act, you can maintain data privacy and earn the trust of your customers.

4. WhatsApp Automation

One of the top WhatsApp advantages for business communication is automation. Customers want prompt responses, and if you snooze, you will likely lose your customer to brands that provide speedy service. To offer instant responses, however, you may need a large customer support team. For businesses operating in regions worldwide, having a support team available round-the-clock may turn out to be an expensive affair.

Both WhatsApp Business App and API have automation features, but the WhatsApp API’s advanced automation capabilities make it an excellent choice for business communication. The API-based WhatsApp Business platform supports bot integration, which helps automate routine tasks.

WhatsApp chatbots can engage customers at scale and be available 24/7. You can use FAQ bots that can be configured to answer commonly asked questions automatically. This frees up the time of agents who can focus their efforts on high-intent leads.

5. WhatsApp Business Integrations 

WhatsApp Business Platform supports integrations with business tools that allow businesses to design engaging conversational experiences. By connecting WhatsApp to payment gateways, e-commerce platforms, CRM, marketing automation software, and knowledge base tools helps engage customers across the funnel.

Integration with other tech applications helps streamline operations and simplify communication flows. Businesses can easily manage conversations and analyze metrics from the WhatsApp Business platform, elevating business performance.

6. Valuable Insights

A well-designed WhatsApp marketing campaign strategy can dramatically increase business performance by resonating with the audience. To craft a successful WhatsApp campaign, you need a thorough understanding of your audience and their response to your messages.

You can use analytics to monitor key metrics about messages and conversations for your WhatsApp Business Account (WABA). With the insights derived from these metrics, you can optimize your WhatsApp strategy and make informed decisions for your business success.

You can get conversation metrics for a specific time range, such as delivered, read status, etc. You can also filter the metrics further, breaking them down by conversation categories such as Marketing, Authentication, etc., or get metrics for a specific country.

Choose Kaleyra to Get Started with WhatsApp Business API

Ready to step up your business communication? Look no further than Kaleyra—the ultimate solution for unleashing the potential of WhatsApp Business API. 📈

With Kaleyra and WhatsApp, you can access a seamless, secure, and efficient way to connect with your customers.

Don’t miss out on the chance to levarage the advantages of WhatsApp Business Platform and amplify your brand’s presence on the world’s most popular messaging platform.