Kaleyra S.p.A., a rapidly growing cloud communications software provider delivering secure APIs and connectivity solutions in the API/CPaaS market, today announced an integration with the WhatsApp Business API.

Kaleyra, now a Whatsapp Business solution provider

Kaleyra will now optimize its communication offerings for businesses by expanding to WhatsApp chats and moving away from conventional SMSes. By recognizing customer trends and adopting the latest technologies, Kaleyra will incorporate the WhatsApp Business solution to allow better management of conversations with customers and providing them with the exact information they need.

This integration with the WhatsApp Business API is proof of Kaleyra’s growing importance and impressive innovation. Kaleyra makes business communication seamless and serves as a comprehensive platform that provides messaging, voice and fintech solutions, for over 3,000 customers around the world.

How does a Whatsapp Business solution provider work?

Through Kaleyra’s flexible and easy-to-use API, businesses can now easily send WhatsApp messages to their customers.

“Adding WhatsApp to our existing channels of communication will allow businesses to enrich customer experiences through one easy step, without any lengthy coding requirement,” said Aniketh Jain,  General Manager BU Cloud Enterprise of Kaleyra. “We’re delighted to expand the reach of our clients through WhatsApp, and we are watching to see the numerous ways in which this addition along with our other scalable services will benefit all our clients.”

The algorithm of Kaleyra smoothly converts the composed text message that needs to be sent out to WhatsApp messages. That’s not all. Through just 1 API, businesses can include 7 different types of additions to enhance their communication. These 7 supported formats of the message include text, audio, images, contact, location, documents, and templates. This creates a two-fold benefit. From the perspective of businesses, they can now use Kaleyra’s omnichannel platform to send messages on WhatsApp through the same API using desktops, mobile phones etc., On the other hand, customers can now get updates on the go and can interact with businesses at any time, from anywhere.

Benefits of a Whatsapp Business solution provider

With the WhatsApp Business solution, businesses can have genuine conversations with their customers and receive instant analytics including the number of messages sent, read etc. Kaleyra’s robust cloud platform allows managing all WhatsApp conversations in one place. Multiple support agents can access the data simultaneously from any part of the world.

The solutions serve multi-purpose use for businesses depending on their need. Companies can send air tickets, QR codes and more. For instance, an e-commerce firm can send logistics information related to the delivery of products to customers and keep them informed at each step of the way. Food delivery businesses can allow their users to get updates on their order.

As a WhatsApp Business Provider, Kaleyra is enabling more engaging conversations between its business clients and end-users.

Enter your new communication with a Whatsapp Business solution provider

“The mobile messaging market offers businesses an additional line of communication with their clients, and Kaleyra makes it possible. We also benefit in multiple ways, including expanding our global customer base, driving future revenue growth. We are here to empower  businesses, providing them all the different communication tools they need to accelerate and strengthen their customer interactions. I am looking forward to seeing the success this step brings about for both customers and businesses. Being a WhatsApp Business solution  provider clearly sets us apart from other businesses and gives us an opportunity to customize communication and meet the specific  requirements of all clients. It will also enhance our product portfolio as we move forward with our proposed combination with GigCapital and become a public company.” – said Dario Calogero, Chief Executive Officer of Kaleyra.

WhatsApp has grown to become a go-to communication tool and through Kaleyra’s platform businesses can build strong relationships with their customers by connecting with them on the same platform they use to chat with their friends and relatives. Thus, creating a more personalized interaction with each and every customer by adding an extra layer of connectivity.