Create a Seamless Customer Experience through WhatsApp

According to PwC, 73% of customers hold customer experience as the primary factor in determining their purchasing decisions, followed by price and quality. However, only 49% of consumers feel that the level of customer service they receive overall is satisfactory. Moreover, 86% of buyers are willing to pay more for better customer experience.

So, if it is clear what customers want and we know they are willing to pay more for it, what exactly is stopping businesses from delivering the ideal customer experience?

As companies grow it becomes hard for them to efficiently manage their overall business communication with a diverse customer base. It also becomes harder to provide the right information and nudge them at each step for their customer cycle. In addition, modern customers expect businesses to interact with them on their terms – at any time, from anywhere and on all channels. By not listening to customers, businesses are not only missing out on an opportunity but are also pushing out their customers to their competitors. For instance, 9 out of 10 customers want to be able to message their business, but only 48% of businesses are equipped to provide customers with this facility.

This is where WhatsApp Business comes into the picture. Messengers now play a central role in business communication by allowing businesses to personally engage with their customers. With its Business App, WhatsApp wants to make it easier for brands to communicate with customers by opening up new avenues for successful marketing. In this e-book you will find:

• What WhatsApp Business is
• Advantages of using WhatsApp Business
• Messages businesses can send through WhatsApp Business
• Industry-specific use-cases
• Types of Opt-in