Grofers & Kaleyra

Compared to a 20% open rate for email marketing campaigns, the average open rate for text message marketing campaigns is 98%, making SMS one of the best and most effective means to reach customers today for promotional as well as transactional alerts.

SMS is used extensively for the purpose of communicating vital aspects of the e-commerce process, such as order status and shipping details, transactional messages, and so on. It is also used for promotional activities and gives one of the highest ROI as compared to digital platforms. Its potency is proven and it has been used successfully by many businesses.

Grofers, one of the largest online grocery delivery services in India, has been using Kaleyra’s SMS suite for over 5 years now and has seen substantial returns arising from it. This case study showcases how Grofers uses SMS communication in various scenarios and the results in each use case.