Verified SMS – Making Business Messaging Trustworthy, with Google

Building trust in times of fraud and misinformation is essential for business success. Google has taken major steps to ensure that both businesses and users are safeguarded in this regard. We are in conversation with Andreas Nita, Partner Development Manager at Google in this on-demand webinar about Verified SMS, their newest product. 

What bases are we covering?

• A brief on what Verified SMS is and why businesses need it
• The thought process behind Google creating Verified SMS
• The process of verification of businesses by Google 
• How businesses can set up Verified SMS
• The impact observed by brands using Verified SMS instead of traditional SMS
• The step brands could take after adopting Verified SMS

About Google:

Google, LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. Google is Alphabet’s leading subsidiary and will continue to be the umbrella company for Alphabet’s Internet interests. 

Speaker Profile

Andreas Nita started his career in telecoms 15+ years ago. Since then, and amongst others, he has worked for companies like UnityMedia, AOL, BSkyB, Colt, and Google.

At Google, he is part of the Global Partnerships team with a focus on Google’s Business Communications Suite of Products and is based out of one of the London offices. He has been with Google for six-plus years now and enjoys daily interactions with diverse channel partners and brands. It is his objective to try and simplify the consumer’s daily life and facilitate contemporary communication channels for brands to engage with their subscribers. 

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