6 min read

Cloud communication platform for business is being widely used globally, and the market is projected to see a double-digit CAGR from 2020 to 2030. Top industries have embraced cloud-based communication platform in recent years for conversational messaging and customer engagement.

What is Cloud Communication?

A Cloud Communication Platform enables your business to leverage scalable and cost-effective business communication solutions through the cloud. Instead of building an in-house infrastructure from scratch, cloud solutions allow you to effortlessly integrate text, voice and calling capabilities into applications with communication APIs.

Business texting is boosting conversions, with SMS and Whatsapp having an open rate of 98%. Moreover, new-age conversational channels such as RCS (Rich Communication Services) are gaining popularity. RCS Business Messages (RBM) have rich functionalities that can improve customer engagement. With mobile Cloud Communication platform, You can effortlessly leverage the capabilities of multiple messaging channels for your business success.

Why use Cloud-Based Communication APIs?

Customer demands have grown, and business communication has become a critical factor in ensuring customer retention. Since most companies may not have enough on-site IT personnel to build a communication infrastructure, they prefer cloud-based APIs to communicate with their customers effectively. With mobile devices accounting for more than half of the global traffic, Cloud communication APIs can help your business supercharge your mobile campaigns and increase revenues.

Especially for enterprise organizations, connecting members from the marketing, sales, and customer support team to customers may be challenging. Without cloud communications, organizations may need to invest considerable resources to build and support complex systems. 

Benefits of Cloud Communication Platform for Business

Since remote/ hybrid working has become prevalent, cloud-based communication APIs have emerged as key tools that can ensure that businesses can stay connected to customers on multiple channels, including SMS, chat, and voice. Top mobile cloud communications platform providers make sure customers get a cohesive experience across the various channels. Moreover, omnichannel analytics can help businesses gain valuable insights into customer behaviors and attitudes.

Kaleyra is a leading service provider of mobile cloud communication platform for business including enterprises and startups. It easily integrates with the leading helpdesk software, e-commerce platforms, CRMs, and marketing tools. We take care of the complex coding, so you don’t need to. With Kaleyra, it’s easy to roll out communication capabilities to your team. Kaleyra’s innovative solutions are being used in 190+ Countries, and we have successfully maintained 99.99% API Uptime for all our clients.