Messaging Trends for Businesses and Individuals

The digital revolution that’s brought seamless technology drift has witnessed a ubiquitous channel of communication that’s pervasive across geographies- Messaging.
The 160 character text format has not only made it convenient for individuals to pursue one-on-one conversations, but also fostered businesses to communicate with their customers on a personal level.
The following factors throw some light on why Messaging is the most convenient and preferred channel of communication.